We always say that there is a fine line between decorating and staging, but what exactly is that line? Mainly, decorating is design meant to appeal to a small group or even just one person. Staging is design geared to appeal to the widest audience possible. For example, when decorating someones home it can be ok to treat each room with it’s own look, style or feel. In staging, we aim for a cohesive consistent look

The strangest attitude that we encounter is that only large high price point properties need staging. We find that low price point/ smaller properties often benefit the most from staging. We recently staged a  one bedroom 550 square foot home in North Portland’s Cully neighborhood. The homeowner decided to try selling the home vacant. After two months on the market and practically no showings he followed his Realtors’ advice and had us stage the home.